Restaurant Branding, Website Design and Social Media Content Creation
In collaboration with Nancy and her family, I had the privilege of immersing myself in the rich history of Rea’s, a beloved Calgary institution since 1996. Through generations of dedication, including overcoming challenges like rebuilding after a fire, Nancy and her four children continue to honour Rea’s legacy by serving authentic Italian cuisine. My role focused on curating a brand identity that paid homage to this heritage.
Expanding upon Rea’s traditional burgundy and gold palette, I introduced complementary tones to evoke an authentic Italian ambience. Carefully selected typography mirrored the elegance of Rea’s menu offerings and the original logo’s art-deco style.
In summary, my efforts aimed to elevate Rea’s rich history and flavours while enhancing the customer experience by staying true to their values and vision.
I revamped Rea’s menus to enhance the dining experience. Transitioning from a cluttered single-page layout to a structured bifold design, I improved readability and incorporated highlights of Rea’s history. Clear hierarchy, menu icons for dietary information, and redesigned beverage menus further enhance the user experience through their dining journey.
I also custom illustrated iconic menu items to enhance the dessert and drink menus, and created custom elements for the kids and wine list.
This project challenged me to incredible attention to detail and to be highly intentional in my organization of information and stylistic choices. The final product has been printed on matte menus and both the owner and myself are incredibly happy with the new and improved designs.
instagram carousel design:
Key project details:
- Brand Identity Design
- Menu Design
- Website Design and Development
- Social Media Assets
Key goals:
- Respect the foundation of Rea’s branding that comes from it’s long history as a family-run, authentic Italian restaurant
- Build upon the Rea’s branding to create a more robust visual identity that is customized to Rea’s identity
photography and media assets:
