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Business in Calgary | Business in Edmonton | Business of Energy

Graphics and Web Design, Project Management

all work is the intellectual property of cerco design.

Live Websites:

The first step in taking on this project was to familiarize myself with the Business in Calgary, Business in Edmonton and Business of Energy brand. These publications are major names in our province and our business community and I wanted to give their visual identity the respect and attention they deserved when taking on this project. I discovered that only Business in Edmonton had a one-page brand guide, a quick look on logo use. I started by crafting two complete Brand Identity Guidelines for Business in Calgary and Business in Edmonton. I presented these to the Art Director for approval and they really helped me get familiar with all the visual assets and the company’s values. 

The old Business in Calgary brand sites were self -managed, extremely out of date, and relied on default WordPress post templates to update it’s uge Calgary readership on their 3 monthly issues. I worked closely with the Publishers, Art Director, and core Sales Team to develop a website design tat fully reflected the meticulous crafting of their monthly publication on the web. I used Figma and customized the design using elements from their magazine graphics, media kits, historical issues and using stories the team told me throughout this process. 

project details

  • Focus on the magazine reader’s experience: make it feel like youre reading the magazine
  • Improve SEO strategy while implementing all the reading experience upgrade the BIC team requested
  • Implementing magazine design to web 
  • Managing both external and internal web development teams to ensure adherence to design, proper functionality, and client satisfaction througout the project to launch
  • Full Figma UX/UI Design
  • Update from fully self-taught and self-managed WordPress build from 2016