This branding project was a collaboration with the Croatian Heritage Society of Calgary for their annual Heritage Festival, a celebration attracting attendees from across Western Canada. Immersing myself in accurate cultural research, I meticulously incorporated elements from traditional Croatian embroidery patterns, lending authenticity and depth to the brand’s visual identity.

Responding to the client’s request for a youthful energy, I drew inspiration from the vibrant aesthetics of music festival posters. Infused with colors and symbolism from Croatian culture and iconography, the design exudes a dynamic and lively spirit, perfectly aligning with the festival’s target audience.

By combining cultural authenticity with contemporary design elements, the resulting branding captures the essence of the Croatian Heritage Festival, inviting attendees to immerse themselves in a rich tapestry of tradition and celebration.