Project Details
This explainer and logo animation was created in Adobe After Effects. The purpose of this project was to create a social awareness campaign for any issue. Wild Awareness Canada was created to highlight the dangers of Canadian Wildlife to tourists and especially families coming to Alberta or British Columbia. The logo was designed by me in Adobe Illustrator to represent this campaign. I designed the logo in alignment with our brand tone, fun and eyecatching. The animation is intended as a short looping video that could be displayed in high traffic tourist areas such as visitor information centres and busy hiking areas in Western Canada.
